19 - iD Mobile

Make It A Call

iD Mobile, still
Year
2026
Location
London
Agency
Troublemaker
Director
Matt Dempsey
DOP
Jono Le Grice
Photography
Darcy Campbell
Production Company
Masses TV

Britain's gone quiet. Most of us text when a call would be better, and over half of us feel anxious just picking up the phone.

For iD Mobile and Mental Health UK, Make It A Call set people a simple challenge: one proper phone call a day, for 21 days, to someone they'd drifted from. We followed them through it - the hesitation before dialling, and what comes back when someone answers.

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